Larry Driscoll

Larry brings a great amount of formal sales training to the team.  His background includes design bench experience as well as a direct and indirect sales experience in both the electronics field and the publishing business.

Larry graduated from the University of Southern California with a Bachelor of Science degree in Electrical Engineering.  After graduation, Larry began his engineering career with Rockwell International as a Member of the Technical Staff, working on the Spark Igniter for the Space Shuttle Main Engine program.  Larry was the only engineer who regularly presented failure analysis directly to NASA; most other presenters were high-level managers.  After four years of work on the Space Shuttle program, Larry transferred to the Advanced Avionics department at Rockwell International.  There, Larry worked on building the test equipment for the “Brilliant Pebbles” and “Kinetic Kill Vehicle” programs until he left the design world for sales.

Larry joined Ortel Corporation as a Sales Engineer, and learned the art of selling from the best in the business, Bill Moore and David Julin – two of the Hewlett-Packard team who wrote the classes and taught the sales engineer recruits at HP how to sell.  Larry spent 3 years with Ortel, where he sold fiber optics for cellular and military communications as a direct salesman and an International Sales Manager.  Larry was responsible for finding, hiring, training and managing manufacturer’s representatives in Europe, the Middle East, Africa and Russia.  Larry’s project management and salesmanship helped make all the manufacturer’s representatives in his territory successful; their territories grew in each of the years he managed them.

Larry then joined ILC-Data Device Corporation in their West Coast office as a Sr. Sales Engineer.  His responsibilities were expanded within the first year; he was made District Sales Manager for California, Oregon and Washington, and his job was to find, hire, train and manage manufacturer’s representatives for that region, as well as handle a direct sales territory in Southern California.  He was responsible for almost 50% of the Western Region’s sales, and grew the territory in each of the three years he was there.

Larry then was hired as the Western Regional Sales Manager for Advanced Photonix, Inc., where he handled the western 26 states.  His job function, again, entailed finding, hiring, training and managing manufacturer’s representatives.  He increased sales in the two years he held that position by 35%.

Larry then joined a small, family-owned publication catering to the landscape contractor as Vice President, Sales.  Larry’s engineering background and professional sales training were key to the publication winning the business of companies such as John Deere, Caterpillar, Briggs & Stratton and ITT.  Sales increased 20% in the two years Larry spent with the company.

Larry joined the Southern California Technical Sales team in 2002.  His sales education and experience allowed SCTS to bring on lines that were synergistic to the existing line card, while expanding the breadth of products represented.  His management training provided the opportunity for Bob Driscoll, his business partner and father, to step back into a supporting role while Larry took over the day-to-day operations of the company.